JACKSON TWP. It's in with the new, but not quite out with the old at Stark State College.
The school recently rolled out a new logo for the first time in 57 years. The old logo, which had been used since Stark State opened in 1960, will now be used as the school's official seal.
The new logo, which was launched Jan. 17, was designed by Beth Klein, a graphic designer with the college.
Klein is excited about the prospect that the new log may serve the college for the next half century or more. Since the official rollout began, the Stark State has been stocking the bookstore with T-shirts, hats and other items printed with the new logo.
"We were tasked with designing a new logo that would appeal to students now and in the future," said Tony Burke, Stark State's director of marketing and communications. "The new contemporary and simplistic look identifies with the needs of students and the community. It also represents the expanded programming of the College.'
Klein said the older logo represented the programs the school offered when it opened, which were geared towards engineering and technology. Before the new logo was unveiled, the last major change made to the logo was droppring the word "Technical" out of the name 15 years ago.
The logo selection was based on the results of input gathered from focus groups composed of current and prospective students and faculty and staff. Klein said one of the items mentioned by the focus groups was that the shape of the "S" should be incorporated in the new logo.
While the colors on the new logo are the same as the older one, they have been enhanced to be a deeper blue and red. The new logo is being rolled out in two phases. New signage around the Stark County campus will include the new logo as well as any replacement signage. Burke said the new Summit County campus will have the new logo on its new signage.
"We are still in transition when it comes to the rollout," Burke said. "The second phase includes providing staff and employees a digital copy of the logo so they can include it on items they print for meetings or presentations. Employees can use up the letterhead and business cards they currently have with the older logo. The new logo will be used for any items that we start to reorder."
As the official seal, the old logo will be used in one color, either metallic silver or gold. It will be placed on College documents such as diplomas, president’s and dean’s list certificates and other documents.
"It’s a good feeling to know my work represents the college now and may last a long time in future. Staff and students seem to be proud to wear it, and it’s a good feeling to know I contributed to the design," Klein said.