After 57 years, Stark State College has changed its logo. The old logo now is the official seal for the college.

JACKSON TWP.  Stark State College unveiled a new logo on Tuesday, but that doesn't mean the old logo is going away.

A new blue, red and white design will be used on documents, in advertising and for marketing purposes in place of the 57-year-old round logo. A version of the new logo already is posted on the Stark State College website.

Meanwhile, the older image will be used as the official college seal. Plans are to use it primarily in one color — metallic silver or gold — on official college documents such as diplomas, president's and dean's list certificates.

The move is part of Stark State’s tradition of changing to meet the needs of students and the community, school officials said in a statement announcing the change. Stark State called the new logo, "a contemporary image intended to resonate with prospective students, now and into the future."

Efforts to develop a new logo started in 2015. Beth Klein, a graphic designer for Stark State, created the logo, said Tony Burke, director of marketing and communications. The final decision was based on research from surveys and focus groups that included prospective and current students, as well as faculty and staff.

"We wanted to get it right," Burke said of the logo project. "This one was well received."

Plans are to roll out the new logo in two phases, school officials said. Some changes will be implemented immediately, while others will occur gradually as items are replaced or reordered, or as funding becomes available.

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